Dolby House at SXSW
BRANDED EVENT
At South by Southwest we transformed how audiences connect with their favorite entertainment through Dolby House at Brazos Hall. Through six immersive installations, festival-goers experienced a world where music soars, movies come alive, and games transcend reality – powered by Dolby's groundbreaking technology. Rather than passively watching and listening, visitors engaged firsthand with tomorrow's entertainment innovations, from mind-blowing performances to revolutionary interactive experiences. The event's success was reflected in our numbers, drawing over 32,000 attendees with engagement ratios that exceeded all goals.
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CREATIVE DIRECTION & EXPERIENTIAL DESIGN
Nina Luong
PHOTOGRAPHY
Jordan Fatke
