A complete redesign of the Sol Republic global website and e-commerce platforms to provide consumers with a more immersive lifestyle experience and to enable responsiveness across all digital platforms.
As the sole designer on the project, my job was to research current web design and user experience trends in order to come up with a variety of design concepts to present directly to the founders of the company. There was then a series of workshop sprints to create several iterations of the layout before landing on the final version of the design to be implemented across all mobile platforms.
As a result of the redesign, overall web traffic increased by 20%, including a 35% jump in Sol Republic web store traffic and a 66% increase in mobile sales revenue year over year.
Sol Republic is a global consumer electronics company focused on providing a better music experience through great sound. Sol Republic headphones and accessories can be found in over 18,000 retail locations throughout 56 countries across the globe.