VISUAL IDENTITY SYSTEM & BRAND CAMPAIGN
From revolutionizing cinema sound to transforming home entertainment, Dolby has been the gold standard in audio and visual innovation for over half a century. In 2019, the company embarked on its most ambitious evolution yet – a bold reimagining of the entire Dolby brand. Our in-house design team took on the exhilarating challenge of elevating Dolby beyond its trusted B2B status into something even bigger: a dynamic entertainment powerhouse that connects directly creators and consumers worldwide.
This work spearheaded the transformation of Dolby's legendary brandmark – one of the most recognized symbols in audio technology. As a senior designer, I took on the challenge of reimagining not just the iconic logo but defining the entire visual identity system from the ground up and developed comprehensive brand guidelines to maintain consistency across digital platforms, marketing materials, and corporate communications. Our team's vision became the blueprint for Dolby's global brand presence, setting new standards across every touchpoint worldwide.